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<style>body { display: none; }</style> <link rel="icon" href="data:,"> </head> <body> <header></header> <main> <div> <div class="breadcrumbs"> <div> <div> <ul> <li><a href="https://business.adobe.com/">Home</a></li> <li><a href="/products">Products</a></li> <li>Adobe Experience Platform</li> </ul> </div> </div> </div> <div class="brick light rounded-corners l-heading"> <div> <div> <p> <picture> <source type="image/webp" srcset="./media_1856011fa39d5c81e0336c6fc1272055462353560.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1856011fa39d5c81e0336c6fc1272055462353560.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1856011fa39d5c81e0336c6fc1272055462353560.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1856011fa39d5c81e0336c6fc1272055462353560.png?width=750&format=png&optimize=medium" width="600" height="1028"> </picture> </p> <p>Bottom, right, cover</p> </div> <div> <p> <picture> <source type="image/webp" srcset="./media_1787721e6dc4a6673226a5e1b87bd65bd0796380e.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1787721e6dc4a6673226a5e1b87bd65bd0796380e.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1787721e6dc4a6673226a5e1b87bd65bd0796380e.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1787721e6dc4a6673226a5e1b87bd65bd0796380e.png?width=750&format=png&optimize=medium" width="600" height="1029"> </picture> </p> <p>Bottom, center, cover</p> </div> <div> <picture> <source type="image/webp" srcset="./media_17bed7728d9beebc1a5e544c50826277fb5582544.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_17bed7728d9beebc1a5e544c50826277fb5582544.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_17bed7728d9beebc1a5e544c50826277fb5582544.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_17bed7728d9beebc1a5e544c50826277fb5582544.png?width=750&format=png&optimize=medium" width="1584" height="818"> </picture>Bottom, cover </div> </div> <div> <div> <h1 id="adobe-experience-platform--power-customer-experience-orchestration-at-scale">Adobe Experience Platform — power customer experience orchestration at scale.</h1> <p>Drive transformational business outcomes with a single system of truth for unifying, analyzing, and activating customer data — all amplified with AI-enabled capabilities.</p> <p><em><a href="#let-us-show-you-the-full-power-of-adobe-experience-platform">Book a demo | Book demo Adobe Experience Platform</a></em></p> </div> <div></div> </div> </div> <div class="brick dark l-heading click rounded-corners"> <div> <div> <p> <picture> <source type="image/webp" srcset="./media_169ede42bc17e0e2b9cedf38dea49e6d8cd8447b0.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_169ede42bc17e0e2b9cedf38dea49e6d8cd8447b0.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_169ede42bc17e0e2b9cedf38dea49e6d8cd8447b0.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_169ede42bc17e0e2b9cedf38dea49e6d8cd8447b0.png?width=750&format=png&optimize=medium" width="600" height="1028"> </picture> </p> <p>Bottom, center, cover</p> </div> <div> <p> <picture> <source type="image/webp" srcset="./media_13befddaf018aaf404b1582d7c28a5218d3e07627.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_13befddaf018aaf404b1582d7c28a5218d3e07627.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_13befddaf018aaf404b1582d7c28a5218d3e07627.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_13befddaf018aaf404b1582d7c28a5218d3e07627.png?width=750&format=png&optimize=medium" width="600" height="1029"> </picture> </p> <p>Bottom, center, cover</p> </div> <div> <p> <picture> <source type="image/webp" srcset="./media_1130acecf953311f304416e34d8944ffccb77b7f3.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1130acecf953311f304416e34d8944ffccb77b7f3.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1130acecf953311f304416e34d8944ffccb77b7f3.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_1130acecf953311f304416e34d8944ffccb77b7f3.png?width=750&format=png&optimize=medium" width="768" height="818"> </picture> </p> <p>Bottom, center, cover</p> </div> </div> <div> <div> <h2 id="new-introducing-adobe-experience-platform-agent-orchestrator">NEW: Introducing Adobe Experience Platform Agent Orchestrator.</h2> <p><em><a href="/products/experience-platform/agent-orchestrator">Learn more | Learn more Adobe Experience Platform Agent Orchestrator</a></em></p> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>static-links, l-spacing</div> </div> <div> <div>background</div> <div> <picture> <source type="image/webp" srcset="./media_15057f4ac21d8e3fd64a53e626e4555b451d30236.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_15057f4ac21d8e3fd64a53e626e4555b451d30236.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_15057f4ac21d8e3fd64a53e626e4555b451d30236.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_15057f4ac21d8e3fd64a53e626e4555b451d30236.png?width=750&format=png&optimize=medium" width="3840" height="1402"> </picture> </div> </div> <div> <div>masonry</div> <div>Span 8, span 4</div> </div> </div> </div> <div> <div class="text xl-heading max-width-8-desktop center xl-spacing"> <div> <div> <h2 id="what-is-adobe-experience-platform">What is Adobe Experience Platform?</h2> <p>Whether you’re acquiring and engaging customers or managing complex journeys for business buyers, doing so at speed and scale are critical to success. Adobe Experience Platform makes it all possible.</p> <p>A secure, single system of truth, Experience Platform provides shared, composable, and AI-supported capabilities — including data unification, insight generation, and more — that power Adobe Experience Cloud applications so your teams can make data-driven decisions quickly and orchestrate individual customer experiences in real-time.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div><strong>grid width 8</strong></div> </div> </div> </div> <div> <div class="text xl-heading max-width-8-desktop center xl-spacing"> <div> <div> <h2 id="discover-the-shared-capabilities-of-adobe-experience-platform">Discover the shared capabilities of Adobe Experience Platform.</h2> </div> </div> </div> </div> <div> <div class="block-group-start hide-block"> <div> <div></div> </div> </div> <div class="tabs center"> <div> <div> <ol> <li>Data collection</li> <li>Data management & unification</li> <li>Governance & privacy</li> <li>Insights</li> <li>Agentic & generative AI</li> <li>Extensibility</li> </ol> </div> </div> <div> <div>active tab</div> <div>1</div> </div> <div> <div>id</div> <div>aep</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_16c4552c32f5f5ec8a5821d09b3c6958b8dd41787.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_16c4552c32f5f5ec8a5821d09b3c6958b8dd41787.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_16c4552c32f5f5ec8a5821d09b3c6958b8dd41787.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Multiple customer data points feeding into Adobe Experience Platform" src="./media_16c4552c32f5f5ec8a5821d09b3c6958b8dd41787.png?width=750&format=png&optimize=medium" width="1000" height="751"> </picture> </div> <div> <h2 id="fast-client-side-collection">Fast client-side collection.</h2> <p>Deep insights and powerful personalization require fast, accurate, and comprehensive data collection. Adobe Experience Platform lets you collect and standardize data from client-side sources — like web, mobile, and connected TV applications — faster and easier than ever for use in Adobe applications and customer-defined endpoints.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 1</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_1005b72986217855867b5d74db87c41ffb93e0015.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1005b72986217855867b5d74db87c41ffb93e0015.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1005b72986217855867b5d74db87c41ffb93e0015.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Data from multiple sources being unified into a real-time customer profile" src="./media_1005b72986217855867b5d74db87c41ffb93e0015.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div> <h2 id="real-time-data-normalization-for-360-insights">Real-time data normalization for 360° insights.</h2> <p>Adobe Experience Platform lets you access the right data required for powerful analysis and customer engagement. It gives you the ability to ingest, prepare, explore, distill, and manage the customer data lifecycle.</p> <p>Once the data is in the appropriate structure, Experience Platform lets you unify it into real-time customer profiles that can be activated at scale across applications and channels.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 2</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_144e9df930fdd5856cc8c46bda8764d0f1ccfa561.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_144e9df930fdd5856cc8c46bda8764d0f1ccfa561.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_144e9df930fdd5856cc8c46bda8764d0f1ccfa561.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Data governance being managed through permission and privacy settings" src="./media_144e9df930fdd5856cc8c46bda8764d0f1ccfa561.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div> <h2 id="enterprise-data-governance-you-can-trust">Enterprise data governance you can trust.</h2> <p>Keeping track of your data and making sure it's used appropriately is demanding and challenging. With Adobe Experience Platform Data Governance, a first-of-its-kind data governance and management framework, you have the power to classify, manage, and enforce how your data is used across the enterprise in a single location. This helps ensure your data is always used responsibly, helping you win and maintain your customers’ trust.</p> <p>With Adobe Experience Platform Privacy Service, you get tools that let you use personal data while respecting consumer preferences and aligning with your organization’s governance and privacy policies.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 3</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_133962374c992fec5a9ec979e7475b1fa78000956.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_133962374c992fec5a9ec979e7475b1fa78000956.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_133962374c992fec5a9ec979e7475b1fa78000956.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Deep customer experience insights unlocked by predictive AI capabilities" src="./media_133962374c992fec5a9ec979e7475b1fa78000956.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div> <h2 id="accessible-comprehensive-insights">Accessible, comprehensive insights.</h2> <p>Get the insights you need to analyze, predict, and optimize customer experiences. By leveraging the predictive AI capabilities embedded in Experience Platform, you can better understand your customers, anticipate their behavior, and make informed, data-driven decisions. You can also perform analysis and create data visualizations using Adobe Experience Cloud applications or integrated third-party business intelligence tools.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 4</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_14d984702f0fa60d38542befacd87e38482a2bcc2.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_14d984702f0fa60d38542befacd87e38482a2bcc2.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_14d984702f0fa60d38542befacd87e38482a2bcc2.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Agentic and generative AI tools creating a marketing campaign to target travelers." src="./media_14d984702f0fa60d38542befacd87e38482a2bcc2.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div> <h2 id="always-on-always-helpful-ai">Always-on, always helpful AI.</h2> <p>Agentic and generative AI tools — like <a href="/products/experience-platform/agent-orchestrator">Adobe Experience Platform Agent Orchestrator</a> and <a href="/ai/ai-assistant">AI Assistant</a> — are available to help your teams take data-driven action. AI Assistant helps you quickly get marketing, data, and operational insights and improve product mastery, while Experience Platform Agents support and accelerate experience orchestration.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 5</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="media medium-compact"> <div> <div> <picture> <source type="image/webp" srcset="./media_13647a2962b0048c367cf5293c58e3af475caab91.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_13647a2962b0048c367cf5293c58e3af475caab91.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_13647a2962b0048c367cf5293c58e3af475caab91.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="An API integration creating a customer experience using third-party applications" src="./media_13647a2962b0048c367cf5293c58e3af475caab91.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> <div> <h2 id="integrations-for-every-possibility">Integrations for every possibility.</h2> <p>Adobe Experience Platform is developed with an "API first" philosophy and provides RESTful APIs that allow you to integrate Experience Platform into your customer experience tech stack. These integrations make it possible to programmatically perform key operations in Adobe and third-party applications, such as configuring computed attributes, accessing data and entities, exporting data, and more.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>tab</div> <div>aep, 6</div> </div> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="block-group-end hide-block"> <div> <div></div> </div> </div> </div> <div> <div class="text xl-heading max-width-8-desktop center xxl-spacing-top xl-spacing-bottom"> <div> <div> <h2 id="powerful-applications-built-on-adobe-experience-platform">Powerful applications built on Adobe Experience Platform.</h2> <p>Adobe Experience Platform centralizes the components required for audience management, customer insights and engagement, and experimentation across a broad portfolio of applications. Discover how these best-in-class apps help you take customer experiences to the next level.</p> </div> </div> </div> </div> <div> <p><a href="https://milo.adobe.com/tools/caas#~~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">Content as a Service v3 - AEP - Friday, August 8, 2025 at 17:36 (no-lazy)</a></p> </div> <div> <div class="text xl-heading max-width-6-desktop center l-title xl-spacing-top"> <div> <div><strong>linear-gradient(105deg, rgba(227,211,240,1) 0%, rgba(240,211,231,1) 51%, rgba(251,208,205,1) 100%)</strong></div> </div> <div> <div> <h2 id="why-adobe-experience-platform">Why Adobe Experience Platform?</h2> </div> </div> </div> </div> <div> <div class="icon-block vertical center small xs-spacing"> <div> <div> <p><a href="/assets/icons/products/experience-platform/icon-centralized-customer-experience-ecosystem.svg">https://main--bacom--adobecom.hlx.live/assets/icons/products/experience-platform/icon-centralized-customer-experience-ecosystem.svg</a></p> <p><strong>Centralized customer experience ecosystem.</strong><br>Leverage a single system of truth for delivering customer experience orchestration at scale based on data, content, and journeys to effectively limit integrations and time-consuming data movement.</p> </div> </div> </div> <div class="icon-block vertical center small xs-spacing"> <div> <div> <p><a href="/assets/icons/products/experience-platform/icon-2-unified-customer-profile-in-real-time.svg">https://main--bacom--adobecom.hlx.live/assets/icons/products/experience-platform/icon-2-unified-customer-profile-in-real-time.svg</a></p> <p><strong>Unified customer profile in real-time.</strong><br>Personalize campaigns based on a comprehensive and up-to-date understanding of your customers. Low latency access to unified, real-time customer profiles — which can be activated at scale across channels and systems — allow for in-the-moment insights, decisioning, and engagement.</p> </div> </div> </div> <div class="icon-block vertical center small xs-spacing"> <div> <div> <p><a href="/assets/icons/products/experience-platform/icon-3-modern-scalable-platform.svg">https://main--bacom--adobecom.hlx.live/assets/icons/products/experience-platform/icon-3-modern-scalable-platform.svg</a></p> <p><strong>Modern, scalable platform.</strong><br>Deliver one-to-one experiences on any scale or level of digital maturity with a modern, multi-cloud ecosystem that is continuously innovating for your current and future experience orchestration needs.</p> </div> </div> </div> <div class="icon-block vertical center small xs-spacing"> <div> <div> <p><a href="/assets/icons/products/experience-platform/icon-4-proactive-data-governance-and-privacy.svg">https://main--bacom--adobecom.hlx.live/assets/icons/products/experience-platform/icon-4-proactive-data-governance-and-privacy.svg</a></p> <p><strong>Proactive data governance and privacy.</strong><br>Confidently deliver experiences while honoring customer trust using industry leading trust and privacy controls to safeguard and responsibly use customer information.</p> </div> </div> </div> <div class="section-metadata"> <div> <div>background</div> <div><strong>linear-gradient(105deg, rgba(227,211,240,1) 0%, rgba(240,211,231,1) 51%, rgba(251,208,205,1) 100%)</strong></div> </div> <div> <div>style</div> <div>Four up, static-links, xl-spacing</div> </div> </div> </div> <div> <div class="media medium-compact xl-spacing"> <div> <div> <h2 id="expand-the-value-of-your-existing-tech-with-integrations">Expand the value of your existing tech with integrations.</h2> <p>Because Experience Platform allows you to normalize data from both Adobe and non-Adobe sources in real time, you can easily integrate your existing data sources with Experience Cloud applications to create the most integrated and agile customer tech stack available.</p> <p><em><a href="https://experienceleague.adobe.com/en/docs/experience-platform/ingestion/home#_blank">Learn more about data integration</a></em></p> </div> <div> <picture> <source type="image/webp" srcset="./media_1169e16843ef0565a0bf50d7910781c982426c48a.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_1169e16843ef0565a0bf50d7910781c982426c48a.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_1169e16843ef0565a0bf50d7910781c982426c48a.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="Multiple company logos, illustrating the integration capabilities of Experience Platform" src="./media_1169e16843ef0565a0bf50d7910781c982426c48a.png?width=750&format=png&optimize=medium" width="1000" height="750"> </picture> </div> </div> </div> </div> <div> <div class="text xl-spacing-top center l-spacing-bottom xl-heading"> <div> <div> <h2 id="related-content">Related content</h2> </div> </div> </div> </div> <div> <p><a href="https://milo.adobe.com/tools/caas#~~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">Content as a Service v3 - customer-journey-analytics-b2b-edition - Thursday, June 5, 2025 at 10:26 (no-lazy)</a></p> </div> <div> <div class="text center xl-spacing-top xl-heading"> <div> <div> <h2 id="questions-we-have-answers">Questions? We have answers.</h2> </div> </div> </div> <div class="accordion seo"> <div> <div> <h3 id="is-adobe-experience-platform-the-same-as-adobe-experience-cloud">Is Adobe Experience Platform the same as Adobe Experience Cloud?</h3> </div> </div> <div> <div> <p>Adobe Experience Platform is an enterprise grade platform with shared composable capabilities and components that power a broad portfolio of applications found in Adobe Experience Cloud that are used to deliver unified customer experiences at scale.</p> <p>Adobe Experience Cloud is a suite of integrated B2B and B2C online marketing applications supporting unified customer experiences and content supply chains to deliver personalization at scale.</p> </div> </div> <div> <div> <h3 id="how-does-adobe-experience-platform-work-with-adobe-experience-manager">How does Adobe Experience Platform work with Adobe Experience Manager?</h3> </div> </div> <div> <div> <p>Adobe Experience Platform is a single system of truth that powers customer experience orchestration capabilities across Adobe Experience Cloud applications including Adobe Experience Manager.</p> <p>Experience Platform is natively integrated with Adobe Experience Manager for the seamless activation of customer profiles, which can be used to optimize and personalize content and experiences. Platform also provides Agentic AI capabilities to Adobe Experience Manager sites for site optimization.</p> </div> </div> <div> <div> <h3 id="what-is-a-customer-experience-orchestration-cxo-platform">What is a customer experience orchestration (CXO) platform?</h3> </div> </div> <div> <div>A customer experience orchestration (CXO) platform refers to the technology that manages end-to-end customer experience across multiple channels and touchpoints. It provides regular updates, personalized messaging to build engagement, and supports the marketing campaigns specifically designed to drive long-term customer engagement.</div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>xl-spacing</div> </div> </div> </div> <div> <div class="text center xl-heading m-spacing-bottom"> <div> <div> <h2 id="let-us-show-you-the-full-power-of-adobe-experience-platform">Let us show you the full power of Adobe Experience Platform.</h2> </div> </div> </div> <div class="section-metadata"> <div> <div>style</div> <div>Grid width 6</div> </div> <div> <div>anchor</div> <div>let-us-show-you-the-full-power-of-adobe-experience-platform</div> </div> </div> <div class="marketo"> <div> <div><a href="https://milo.adobe.com/tools/marketo#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">Marketo Configurator Monday, September 15, 2025 at 17:05</a></div> </div> <div> <div>Success content</div> <div>Thank you for your interest in Adobe Experience Platform. Your request has been submitted to an Adobe representative who will contact you shortly.</div> </div> </div> </div> <div> <div class="section-metadata"> <div> <div>style</div> <div>l spacing</div> </div> </div> </div> <div> <div class="card-metadata"> <div> <div>title</div> <div>Make your data matter with Adobe Experience Platform.</div> </div> <div> <div>CardDescription</div> <div>Use agentic AI to give teams the time they need to deliver innovative and engaging customer experiences while providing you with always-on insights.</div> </div> <div> <div>cardDate</div> <div>2025-03-18</div> </div> <div> <div>cardImage</div> <div> <picture> <source type="image/webp" srcset="./media_128b200c17bf039ae9d69bddfddf8b995a9e47c38.png?width=2000&format=webply&optimize=medium" media="(min-width: 600px)"> <source type="image/webp" srcset="./media_128b200c17bf039ae9d69bddfddf8b995a9e47c38.png?width=750&format=webply&optimize=medium"> <source type="image/png" srcset="./media_128b200c17bf039ae9d69bddfddf8b995a9e47c38.png?width=2000&format=png&optimize=medium" media="(min-width: 600px)"> <img loading="lazy" alt="" src="./media_128b200c17bf039ae9d69bddfddf8b995a9e47c38.png?width=750&format=png&optimize=medium" width="756" height="426"> </picture> </div> </div> <div> <div>primaryTag</div> <div>caas:content-type/product-page</div> </div> <div> <div>Tags</div> <div>caas:content-type/product-page</div> </div> </div> <div class="martech-metadata"> <div> <div> <h3 id="adobe-experience-platform--power-customer-experience-orchestration-at-scale-1"><strong>Adobe Experience Platform — power customer experience orchestration at scale.</strong></h3> </div> <div><strong>Adobe Experience Platform — power customer experience orchestration at scale.</strong></div> </div> <div> <div> <h3 id="book-a-demo"><strong>Book a demo</strong></h3> </div> <div><strong>Book a demo</strong></div> </div> <div> <div> <h3 id="new-introducing-adobe-experience-platform-agent-orchestrator-1"><strong>NEW: Introducing Adobe Experience Platform Agent Orchestrator.</strong></h3> </div> <div><strong>NEW: Introducing Adobe Experience Platform Agent Orchestrator.</strong></div> </div> <div> <div> <h3 id="learn-more"><strong>Learn more</strong></h3> </div> <div><strong>Learn more</strong></div> </div> <div> <div> <h3 id="what-is-adobe-experience-platform-1"><strong>What is Adobe Experience Platform?</strong></h3> </div> <div><strong>What is Adobe Experience Platform?</strong></div> </div> <div> <div> <h3 id="discover-the-shared-capabilities-of-adobe-experience-platform-1"><strong>Discover the shared capabilities of Adobe Experience Platform.</strong></h3> </div> <div><strong>Discover the shared capabilities of Adobe Experience Platform.</strong></div> </div> <div> <div> <h3 id="fast-client-side-collection-1"><strong>Fast client-side collection.</strong></h3> </div> <div><strong>Fast client-side collection.</strong></div> </div> <div> <div> <h3 id="real-time-data-normalization-for-360-insights-1"><strong>Real-time data normalization for 360° insights.</strong></h3> </div> <div><strong>Real-time data normalization for 360° insights.</strong></div> </div> <div> <div> <h3 id="enterprise-data-governance-you-can-trust-1"><strong>Enterprise data governance you can trust.</strong></h3> </div> <div><strong>Enterprise data governance you can trust.</strong></div> </div> <div> <div> <h3 id="accessible-comprehensive-insights-1"><strong>Accessible, comprehensive insights.</strong></h3> </div> <div><strong>Accessible, comprehensive insights.</strong></div> </div> <div> <div> <h3 id="always-on-always-helpful-ai-1"><strong>Always-on, always helpful AI.</strong></h3> </div> <div><strong>Always-on, always helpful AI.</strong></div> </div> <div> <div> <h3 id="adobe-experience-platform-agent-orchestrator"><strong>Adobe Experience Platform Agent Orchestrator</strong></h3> </div> <div><strong>Adobe Experience Platform Agent Orchestrator</strong></div> </div> <div> <div> <h3 id="ai-assistant"><strong>AI Assistant</strong></h3> </div> <div><strong>AI Assistant</strong></div> </div> <div> <div> <h3 id="integrations-for-every-possibility-1"><strong>Integrations for every possibility.</strong></h3> </div> <div><strong>Integrations for every possibility.</strong></div> </div> <div> <div> <h3 id="powerful-applications-built-on-adobe-experience-platform-1"><strong>Powerful applications built on Adobe Experience Platform.</strong></h3> </div> <div><strong>Powerful applications built on Adobe Experience Platform.</strong></div> </div> <div> <div> <h3 id="why-adobe-experience-platform-1"><strong>Why Adobe Experience Platform?</strong></h3> </div> <div><strong>Why Adobe Experience Platform?</strong></div> </div> <div> <div> <h3 id="centralized-customer-experience-ecosystem"><strong>Centralized customer experience ecosystem.</strong></h3> </div> <div><strong>Centralized customer experience ecosystem.</strong></div> </div> <div> <div> <h3 id="unified-customer-profile-in-real-time"><strong>Unified customer profile in real-time.</strong></h3> </div> <div><strong>Unified customer profile in real-time.</strong></div> </div> <div> <div> <h3 id="modern-scalable-platform"><strong>Modern, scalable platform.</strong></h3> </div> <div><strong>Modern, scalable platform.</strong></div> </div> <div> <div> <h3 id="proactive-data-governance-and-privacy"><strong>Proactive data governance and privacy.</strong></h3> </div> <div><strong>Proactive data governance and privacy.</strong></div> </div> <div> <div> <h3 id="expand-the-value-of-your-existing-tech-with-integrations-1"><strong>Expand the value of your existing tech with integrations.</strong></h3> </div> <div><strong>Expand the value of your existing tech with integrations.</strong></div> </div> <div> <div> <h3 id="learn-more-about-data-integration"><strong>Learn more about data integration</strong></h3> </div> <div><strong>Learn more about data integration</strong></div> </div> <div> <div> <h3 id="related-content-1"><strong>Related content</strong></h3> </div> <div><strong>Related content</strong></div> </div> <div> <div> <h3 id="questions-we-have-answers-1"><strong>Questions? We have answers.</strong></h3> </div> <div><strong>Questions? We have answers.</strong></div> </div> <div> <div> <h3 id="is-adobe-experience-platform-the-same-as-adobe-experience-cloud-1"><strong>Is Adobe Experience Platform the same as Adobe Experience Cloud?</strong></h3> </div> <div><strong>Is Adobe Experience Platform the same as Adobe Experience Cloud?</strong></div> </div> <div> <div> <h3 id="how-does-adobe-experience-platform-work-with-adobe-experience-manager-1"><strong>How does Adobe Experience Platform work with Adobe Experience Manager?</strong></h3> </div> <div><strong>How does Adobe Experience Platform work with Adobe Experience Manager?</strong></div> </div> <div> <div> <h3 id="what-is-a-customer-experience-orchestration-cxo-platform-1"><strong>What is a customer experience orchestration (CXO) platform?</strong></h3> </div> <div><strong>What is a customer experience orchestration (CXO) platform?</strong></div> </div> <div> <div> <h3 id="let-us-show-you-the-full-power-of-adobe-experience-platform-1"><strong>Let us show you the full power of Adobe Experience Platform.</strong></h3> </div> <div><strong>Let us show you the full power of Adobe Experience Platform.</strong></div> </div> <div> <div> <h3 id="lets-talk-about-what-adobe-experience-platform-can-do-for-your-business"><strong>Let’s talk about what Adobe Experience Platform can do for your business.</strong></h3> </div> <div><strong>Let’s talk about what Adobe Experience Platform can do for your business.</strong></div> </div> <div> <div> <h3 id="get-started"><strong>Get started</strong></h3> </div> <div><strong>Get started</strong></div> </div> </div> </div> </main> <footer></footer> </body></html>
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